chaseslepakoh

Chase Slepak, the founder of Purvey CPG, based in Pittsburgh, Pennsylvania, has over ten years of experience in the consumer packaged goods (CPG) industry. He holds various executive sales positions with different food, snack, and beverage brands. Along with other experienced industry professionals, Chase Slepak utilizes the Purvey CPG platform to help guide new purveyors launch & grow their brands.

Purvey CPG was created to be a community & resource for purveyors of emerging food, snack & beverage brands.

Purvey is a place for entrepreneurs in the space to turn for expert advice, community and insight.

With his many years of industry knowledge, Chase is approached countless times each week by entrepreneurs hoping to start and/or grow their CPG brands. Years of answering the same questions and offering the same advice time & time again is what led Chase to launch Purvey CPG with the help of some industry friends.

Purvey is about helping passionate entrepreneurs and we hope through our help that we can all find more innovative and delicious products on the shelves of retailers across the nation!

An experienced sales and marketing leader, Chase Slepak is an expert brand builder with an in-depth understanding of the consumer packaged goods industry and a focus on ready-to-drink beverages. Chase Slepak is the founder of Purvey CPG, a community, resource & podcast for purveyors of emerging foods, snacks and beverages.

In a recent podcast episode Chase discussed what he refers to as “The Three P’s of CPG”.

Price: How the product is priced and its position within the category. Good price doesn’t necessarily mean cheap it means aligned & appropriate for the category and target consumer.

Package: How a product feels and looks both from the shelf and in your hands. Is it sized appropriately for the category and consumer use case? Is it eye catching and does it clearly convey the products features and benefits?

Product: Is the product enjoyable? Does it deliver on the features & benefits it claims?

The priority of The Three P’s vary by category, target consumer and even retail channel but they are always important and critical to a brand’s success.

Author: chaseslepakoh

Purvey CPG – a community & resource

Chase Slepak on “The Three P’s of CPG”